Privacy Policy

1. Scope of this Privacy Policy
This privacy policy describes how West Valley Associates, LLC (the “Provider”) will use the personal information collected when you visit heirbase.com (the “Service”). This privacy policy does not apply to websites, applications, or mobile platforms that are not linked to this privacy policy or to those operated by third parties. Provider encourages you to review the privacy policies posted on those websites, applications and mobile platforms.

2. Collection of Information
The Service collects information from you in two ways: directly from your input and automatically through the Service’s technologies.

a. Information provided by you
The types of information the Service collects directly from you may include the following as well as any other information type that Provider expressly asks you to enter and submit to the Service:
Contact information, such as your name, email address, and telephone number;
Usernames and passwords;
Payment information, such as a credit or debit card number;
Comments and feedback;
Interests and communication preferences.

b. Information Collected Automatically
The Service automatically collects certain information regarding your use of the Service. Examples of information collected automatically include:
Internet Protocol (“IP”) address used to connect your computer to the Internet;
Computer, device and connection information, such as browser type and version, operating system, mobile platform and unique device identifier (“UDID”) and other technical identifiers;
Uniform Resource Locator (“URL”) click stream data, including date and time, and content you viewed or searched for on a Service;
Location information for location-aware Services to provide you with more relevant content for where you are in the world.

Provider may use and disclose automatically collected information for any purpose, except where Provider is restricted by applicable law. If Provider combines any automatically collected information with personal information, the combined information will be treated by Provider as personal information.

Provider may also use aggregated information for any purpose, however, this information does not identify specific individuals and so is not personal information.

c. Cookies and Web Beacons
The Service may also automatically collect information through the use of cookies or similar technologies, such as web beacons. Cookies are small text files that a website sends to the browser on your computer or mobile device when you first visit a web page so that the website can recognize your device the next time you visit. Most websites typically use the following:
“Session” cookies, which are temporary and deleted when you close your browser;
“Persistent” cookies, which remain until you delete them or they expire;
Web beacons, which are electronic images also known as single-pixel gifs.

In general, cookies, web beacons and similar technologies do not contain personally identifiable information, but when you furnish your personal information through the Service, this information may be linked to the non-personally identifiable data stored in cookies sent to your browser from the Service.

The Provider and its service providers use these technologies for various purposes, including: facilitating the login process, administering, customizing and improving the Service, personalizing the browsing experience; advertising, promotions and surveys, reporting and paying royalties and license fees to third-party providers, such as authors and other copyright holders and content distributors as well as tracking and analyzing user preferences and trends.

There are a number of ways to manage cookies. The “help” portion of the toolbar on most browsers will tell you how to stop accepting cookies, how to be notified when you receive a new browser cookie, and how to disable existing browser cookies. However, if you block cookies, you may not be able to register, login or make full use of the Service. You can also use your mobile device’s settings to manage the available privacy options.

3. Use of Your Personal Information
Provider may use the personal information collected through the Service to complete various actions:
to assist you in completing a transaction or order;
to provide and improve service and support;
to update you on relevant new services and benefits;
to personalize the Service and to select content to be communicated to you or to use features on the Service such as sharing content with a friend or colleague;
to contact you regarding our products or services or other products and services from third parties;
for data analysis, audits, developing new products, enhancing the Service, identifying usage trends and determining the effectiveness of our promotional campaigns, or in other ways to which you have expressly agreed in a customer agreement with Provider;
to prevent and detect security threats, fraud or other malicious activity; and
to comply with our legal obligations, resolve disputes, and enforce our agreements.

Provider may on occasion also match or combine the personal information that you provide with information that Provider obtains from other sources or that is already in our records, whether collected online or offline or by predecessor or affiliated group companies, for the purposes described above.

4. Sharing or Disclosing Your Personal Information
Provider shares your personal information in the following ways:
Agents, Representatives, Sponsors, Societies and Business Partners. Your personal information may be accessible to our agents, representatives, sponsors and entities for which Provider is acting as an agent, licensee, joint venturer or publisher.
Service Providers. Your personal information may be accessible to our service providers and suppliers, which assist Provider with producing and delivering our products and services, operating our business, and marketing, promotion and communications. These providers and suppliers include, for example, editors, reviewers, credit card processors, customer support, email service providers, IT service providers and shipping agents.

Other Third Parties: Provider may share personal Information with third parties if Provider expressly told you about such potential disclosure at the point at which you submitted the Information to Provider.
Compliance with Law and Similar Obligations. Provider may share personal information in order to: (i) respond to or comply with any law, regulation, subpoena or court order; (ii) investigate and help prevent security threats, fraud or other malicious activity; (iii) enforce and protect the rights and properties of the Provider or its affiliates; or (iv) protect the rights or personal safety of our employees and third parties on or using our property.
Change in Corporate Circumstances. If the Provider, the Service or a related asset or line of business is acquired by, transferred to or merged with another Provider, your personal information may be disclosed to the prospective or actual purchasers. The Service also may provide access to social media features, message boards, chat, forums, blogs, profile pages and other services to which you are able to post personal information and materials. Any information you post or disclose through these services is public. Please be careful when disclosing personal information in these public areas.

5. Children’s Privacy
Provider does not knowingly collect information from children under the age of 13 and the Provider does not target this website to children under 13.

6. Your Choices and Selecting Your Privacy Preferences
You can manage available communications preferences when you register with the relevant Service, by updating your account preferences, or, where applicable, by using the “opt-out” or unsubscribe mechanism or other means provided within the communications that you receive. The absence of any “opt-out” or unsubscribe mechanism indicates that you will not receive communications from the Provider. The Provider reserves the right to notify you of changes or updates to the Service whenever necessary.

7. Access to and Accuracy of Your Personal Information
You may request access to personal information about you that you have provided to Provider through the websites or mobile platforms governed by this policy. You may also request to review and correct any of that personal information. Additional rights may also apply under applicable laws.

The Service may allow registered users to access their registration information and make corrections or updates. The accuracy of such information is solely the responsibility of the user. No access is given to other data that may have been collected about users.

To protect your privacy and security, Provider will also take reasonable steps to verify your identity. To view and change the personal information that you directly provided to Provider contact Provider at the address listed below.

8. Data Security
Provider relies solely upon data security measures implemented by the provider of its internet host services intended to ensure the confidentiality and integrity of your personal information.

9. Changes to Privacy Policy
If Provider modifies this privacy policy, Provider will post the revised version here, with an updated revision date.

10. Contacting Provider
If you have comments or questions about this privacy policy or Provider’s processing of your information, please contact:

West Valley Associates, LLC
Kurt R. Nilson, Esquire
1397 Eisenhower Blvd., Ste. 304
Johnstown, PA 15904
Telephone: 814-248-3434
Email: krn@heirbase.com

This updated privacy policy was first deployed on March 5, 2016.